Dentyne Split2Fit BzzCampaign

 If you have read my blog before you may or may not know that I' a BzzAgent. For those of you who don't know about BzzAgent here's a little bit about them(taken from their site)

                                                         HELLO, WE'RE BZZAGENT
"Connecting people and their favorite brands since 2001, BzzAgent is the leading social marketing company. What's that mean to you? We put products in the hands of hundreds of thousands of real consumers and help them share their opinions about them with friends and family via reviews, Facebook posts, photos and videos, blog posts and more. We wouldn't call ourselves heroes, but it's okay if you want to."

 So now that you know a little bit about BzzAgent let me tell you about my latest campaign for Dentyne gum.  Dentyne has reinvented their package and it's called Split2Fit and features five great flavors we all know and love,Spicy Cinnamon,Peppermint,Spearmint,Arctic Chill and Mint Frost.

 When I opened my Dentyne Bzzkit I was really excited to see I got two 3pks of the Dentyne Split2fit in 3 different flavors and a very witty bzzguide that actually made me giggle out loud. Each 3pk of gum came with one each of Peppermint,Spearamint and Artic Chill. When I opened the big pack to reveal the three individual packs I noticed right away that they were smaller but the package says 33% more gum. You now get 16 pieces instead of 14. Nice! Now comes the fun part. When you open the pack it makes a fun little "POP" sound and the package opens like a book with a perforated line down the middle,this is where you have the Split2Fit option. I like that you can keep the pack whole as well as splitting it. When you want to split it the package separates very easy. I like how small it is when you split the pack. It fits in my back pocket without being really noticeable. What I really like about the new split2fit packs is how it fits in my small purse because when I'm carrying a smaller purse I barely have room for my phone,I.d.,etc so carrying gum was usually not an option. Now that Dentyne has made smaller packs(with more gum!) I can keep my breath fresh not matter what I'm wearing or what purse im carrying. Same great Dentnye just with a smaller package! So next time you pick up a pack of Dentyne check out the new Split2Fit feature.