Eylure PR for New Lashes

LEADING FALSE EYELASH BRAND, EYLURE, PREMIERES
FOUR NEW NATURALITES STYLES FOR 2012





LOS ANGELES (June 2012) - Award-winning beauty innovators Eylure are back to help take your lashes to new lengths this summer with the introduction of four new Naturalites lash styles to round out their already dynamic false eyelash collection.

Building on the immense popularity of the original Eylure Naturalites range, Eylure will incorporate four new styles into the Naturalites family including the Super Full 011, 032 and 083 and the Natural Volume 035.

The four innovative styles will join the ever-growing collection of admired lashes from the Eylure brand, including the original Naturalites, Naturalites Intense, Double Lash,Individual Lash Combination, Pre-Glued and Party Perfect.

EYLURE’S NEW 2012 STYLES INCLUDE:

1. NATURALITES 032-A superfine lash in the style of the most natural looking lash, the 020
2. NATURALITES 035-Natural volume for a subtly full look. A similar but lighter version of the 080
3. NATURALITES 011-A shorter version of the popular 116 lash style
4. NATURALITES 083-A super cute take on the 101 lash style, but denser and shorter.

Since their conception in 1947, Eylure has remained at the forefront of creation and innovation in an exciting and ever-changing industry, producing gorgeous original lashes that have been worn by iconic beauties like Sophia Loren, Elizabeth Taylor,Ingrid Bergman and Marlene Dietrich.  Fans of Eylure are not limited to stars of yesteryear and the brand continues to appeal to high profile celebrities and professional make-up artists alike.



Eylure remains one of the only brands to genuinely innovate in the false lash category.  This drive to create and improve is perfectly showcased by their creation of ‘Naturalites Double Lashes’. Additionally, Eylure ensures the best possible customer experience with the inclusion of glue with each lash package.  All Eylure lashes are made of 100% human hair, are reusable and suitable for contact lens wearers.

The new Eylure Naturalites styles are available in ULTA stores nationwide and via ULTA.com for a Suggested Retail Price: $5.99 each.

 Stay tuned for a review of all the great new lashes that were mentioned!